Custom Printed Sunglasses: The Ultimate Guide

Introduction to Custom Printed Sunglasses: The Perfect Marketing Tool

Custom printed sunglasses have become a popular promotional item for businesses of all sizes. They are not only a practical item but also a fashion accessory that people love to wear. Sunglasses can be customized with your brand’s logo or message, making them an effective marketing tool that can help increase brand awareness and reach a wider audience.

Why Custom Printed Sunglasses?

Custom printed sunglasses offer several benefits when it comes to promoting your brand. Firstly, they are a cost-effective promotional item that can be distributed in large quantities. Secondly, they have a high perceived value, which makes them an excellent gift or giveaway item. Thirdly, they can be worn by people of all ages and backgrounds, making them a versatile marketing tool that can reach a broad audience.

Custom promotional sunglasses can be used for a variety of marketing purposes, including brand promotion, event giveaways, and employee gifts. They are perfect for outdoor events such as festivals, concerts, and sports games, where people are likely to wear sunglasses. They can also be used as a corporate gift or as part of a loyalty program to reward customers and employees.

Choosing the Right Frame Styles for Your Custom Sunglasses

When designing your custom branded sunglasses, choosing the right frame style is essential. The frame style not only affects the look and feel of the sunglasses but also the comfort and fit. Below, we will discuss some of the most popular frame styles for custom sunglasses and help you choose the right one for your needs.

Wayfarer: The Wayfarer is one of the most iconic sunglasses frames of all time. It was first introduced by Ray-Ban in 1956 and has since become a timeless classic. Wayfarer frames have a bold, angular design that suits most face shapes. They are available in a range of colors and can be customized with your brand’s logo or message.

Aviator: Aviator frames are another classic style that has stood the test of time. They were originally designed for pilots and have a sleek, teardrop-shaped design. Aviator frames are available in a range of materials, including metal and plastic, and can be customized with your brand’s logo or message.

Round: Round frames are a popular choice for promotional sunglasses. They have a retro feel and are available in a range of materials, including metal and acetate. Round frames are best suited for people with angular or square-shaped faces.

Rectangle: Rectangle frames are a modern and stylish choice for custom sunglasses. They have a sleek, angular design that suits most face shapes. Rectangle frames are available in a range of materials, including metal and acetate, and can be customized with your brand’s logo or message.

Choosing the right frame style for your custom sunglasses is essential to creating a product that looks great and feels comfortable to wear. Consider the style, material, and customization options when selecting your frames to ensure that your custom sunglasses are a hit with your target audience. With the right frame style, your custom sunglasses can help increase brand awareness and reach a wider audience.

Case Studies: Successful Custom Printed Sunglasses Campaigns

Here are some case studies of successful custom printed sunglasses campaigns:

· Case Study 1: The North Face

The North Face is an outdoor clothing and equipment company that has been using custom printed sunglasses for many years. In one campaign, they partnered with the National Park Foundation to create a limited-edition pair of sunglasses that featured the logo of each of the 59 national parks. The sunglasses were a huge success, selling out quickly and raising over $100,000 for the National Park Foundation.

· Case Study 2: Red Bull

Red Bull is an energy drink company that is known for its innovative marketing campaigns. In one campaign, they created a pair of custom printed sunglasses that featured the Red Bull logo and the words “Red Bull Gives You Wings.” The sunglasses were given away as promotional items at events and were also sold online. The campaign was a huge success, and the sunglasses quickly became a popular item among Red Bull fans.

· Case Study 3: GoPro

GoPro is a company that makes action cameras. In one campaign, they created a pair of custom printed sunglasses that featured the GoPro logo and the words “GoPro: Be a Hero.” The sunglasses were given away as promotional items at events and were also sold online. The campaign was a huge success, and the sunglasses quickly became a popular item among GoPro fans.

· Case Study 4: Oakley

Oakley is a company that makes sports sunglasses. In one campaign, they created a pair of custom printed sunglasses that featured the Oakley logo and the words “Oakley: See It Your Way.” The sunglasses were given away as promotional items at events and were also sold online. The campaign was a huge success, and the sunglasses quickly became a popular item among Oakley fans.

These are just a few examples of successful custom printed sunglasses campaigns. When done correctly, these campaigns can be a great way to promote your brand, raise money for a good cause, or simply give your customers something cool to wear. If you’re thinking about running a custom printed sunglasses campaign, be sure to do your research and plan carefully. With a little effort, you can create a campaign that is both effective and memorable.